- The 2024 Summer season Olympics will start in Paris on July 26.
- Elite athletes are sharing their every day lives and intense coaching routines on TikTok.
- US Olympic rugby participant Ilona Maher has 1.1 million followers on the platform.
The 2024 Summer season Olympics are simply across the nook, and as elite athletes polish their routines and compete in closing qualifiers, they’re taking followers alongside for the journey on TikTok.
The platform is a well-liked selection for sharing coaching schedules, every day routines, skits with teammates, and model partnerships.
Such partnerships can play a key function in funding their Olympic life, particularly in area of interest sports activities like synchronized swimming or volleyball, which do not garner the identical consideration as different sports activities like soccer or basketball.
The truth is, Enterprise Insider reported in 2021 {that a} international examine of 500 elite athletes discovered that almost 60% of them didn’t take into account themselves financially secure.
Since sponsorships are largely depending on an athlete’s recognition and efficiency, TikTok and different social media platforms like Instagram and YouTube have grow to be necessary, albeit mandatory, methods for athletes to achieve a notable following and enhance their possibilities to collaborate with main manufacturers like L’Oréal, Amazon, Delta, and Brooks Working.
Forward of ultimate crew bulletins for the 2024 Olympics, listed below are 11 elite athletes who’re ready to dominate Paris and your For You Web page this summer season.
All follower counts had been correct as of June 20, 2024.
