The Effie Awards, famend globally as the top of excellence in advertising, rejoice campaigns that considerably contribute to a model’s success. Hosted by the Sri Lanka Institute of Advertising and marketing (SLIM), the Effies acknowledges the transformative energy of creativity in reaching tangible enterprise outcomes.
IGE’s triumph on the Effie Awards was marked by the receipt of a Bronze Award within the Common Specialties – Model Expertise class. The award exemplifies IGE’s dedication to advancing innovation in digital advertising, whereas staying true to their roots in offering Esports experiences throughout South Asia.
ViewSonic Gaming, in collaboration with IGE, embraced rising applied sciences to introduce South Asia’s inaugural Metaverse expertise. Capitalizing on the worldwide Metaverse development, the marketing campaign prolonged its attain past conventional bodily occasions, contemplating the escalating prices of occasion internet hosting, and supplied audiences an immersive model journey by partaking and various interactions. The incorporation of an influencer marketing campaign additional amplified the impression, with the Metaverse launch garnering profitable viewership to the livestream.
Raveen Wijayatilake, Founder & CEO of InGame Esports, expressed his pleasure concerning the recognition, stating, “This recognition is a testomony to our staff’s relentless pursuit of excellence. We have persistently strived to evolve within the advertising options area, and these awards are a powerful endorsement of our staff’s creativity and dedication to harnessing the potential of players and Esports. We’re excited to proceed breaking new floor on this discipline.”
With wins in Dragons of Asia and several other native awards for advertising, IGE’s capability to be artistic and obtain enterprise and model goals has put them ready as a trailblazer within the gaming, Esports and digital advertising industries, persistently delivering distinctive outcomes for his or her shoppers. This Effie Award provides one other accolade to the corporate’s rising checklist of achievements and additional establishes their dedication to excellence in digital advertising.
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