Instagram is lastly letting customers obtain Reels posted by others to allow them to share them exterior the app. Rival quick video app TikTok has had this characteristic for years and gained reputation by individuals watching quick movies with the app’s watermark exterior the platform.
On Tuesday, the corporate’s head Adam Mosseri mentioned on his Instagram broadcast channel that U.S.-based customers will be capable to obtain Reels to their digicam roll. Customers can do that by tapping on the share icon after which choosing the Obtain possibility.
Picture Credit: Instagram/Adam Mosseri
Mosseri famous that Reels from solely public accounts are eligible for obtain. Plus, public accounts can flip off the power to obtain Reels.
Whereas Mosseri didn’t specify if there might be a watermark on the downloaded Reel, the image posted by him signifies that the downloaded video will present an Instagram brand together with the account identify. TikTok makes use of the same format to connect a watermark on downloaded movies. Notably, Instagram has at all times allowed customers to obtain their very own Reels with out a watermark from drafts.
In 2021, Instagram stopped selling content material with a TikTok watermark (or any watermark) on movies. Final August, YouTube began together with a logo-based watermark on downloaded Shorts — the corporate’s quick video product — to discourage cross-platform sharing. So this transfer by Instagram to let customers obtain Reels could possibly be a tactic to draw individuals to look at extra content material on the platform.
Reels has been the purpose of focus to drive progress and income for Meta in the previous couple of quarters. Throughout its Q1 2023 earnings name, Mark Zuckerberg mentioned time spent on Instagram grew by 24% because of AI-powered Reels suggestions.
