Apple’s costliest iPhone obtained slightly dearer, however not due to a value change, because the iPhone 15 Professional Max line has ditched the 128GB mannequin.
The iPhone 14 Professional began at $1,099 for the 128GB possibility. Apple has eradicated this selection from the iPhone 15 Professional Max.
Which means the iPhone 15 Professional Max begins at 256GB of storage for $1,199. Prospects selecting the iPhone 15 Professional can nonetheless get 128GB for $999.
It is not clear why Apple made this alteration. It’ll elevate the typical sale value of its hottest, and costliest, gadget at launch.
There’s additionally an opportunity that Apple has knowledge that exhibits 128GB is not a well-liked possibility for shoppers. With ProRAW photographs and ProRES video, 128GB fills up extremely quick.
The iPhone 15 Professional Max goes up for pre-order on September 15. Preliminary shipments and in-store availability start on September 22.