International smartphone shipments fell by 13% within the first quarter of 2023 in contrast with the identical interval final 12 months, in line with a report revealed Thursday by analysis agency Canalys.
The decline comes amid a convergence of financial situations, together with softening shopper demand, excessive inflation, and sluggish financial progress.
“The smartphone market’s decline within the first quarter of 2023 was inside expectations all through the trade,” mentioned Canalys Analyst Sanyam Chaurasia. The quarter noticed 269.8 million items shipped.
Regardless of a slowing smartphone market, Apple bucked the pattern as the one high 5 vendor to extend its market share yearly, to 21% from 18%. Rival Samsung’s market share dropped from 24% to 22%, indicating that Apple has closed in on its South Korean rival, boosted by strong demand for its iPhone 14 Professional collection, introduced final September.
In the course of the newest January to March quarter, nevertheless, Samsung reclaimed the highest spot from Apple, delivery 60.3 million items pushed by a recent lineup of merchandise following the launch of its standard Galaxy 23 collection in February. iPhone market share fell from 25% to 21%, whereas Samsung’s share of the pie grew from 20% to 22%. Chinese language tech large Xiaomi maintained its third place place with 30.5 million shipments, and Chinese language cellphone makers Oppo and Vivo rounded out fourth and fifth place on the checklist.
The quarterly drop-off for Apple would not come as a shock, although. The fourth quarter encompasses the launch of recent iPhones, producing an enormous bump up in gross sales that subsequently tapers off within the following January-March quarter.
