IPT (right here and right here and right here) is now again with a patriotic advert – la state of affairs oblige. Their concept is to show the adverse right into a optimistic. Often when somebody asks you “how are you?” and also you reply “mitl hel balad” (like this nation – identical because the nation is) it means you aren’t doing that properly in any respect. And but the entire copy of the advert facilities round this concept – that “mitl hel balad” “means we’re standing sturdy, unwavering, unmoving, to nonetheless be capable to serve you from the underside of our coronary heart as we undergo this part collectively, as a result of irrespective of how a lot the instances flip, there’s nothing…. like this nation.” To have the ability to harness the negativity right into a optimistic aspect – and likewise painting the numerous totally different IPT stations which had been destroyed isn’t any imply feat. You possibly can argue this isn’t an “advert” per se, however since it’s signed by IPT, then message of hope or advert turns into a technicality. Good on them trying it at this manner. Watch the movie right here.
