Shanghai, November thirtieth – iQIYI and Sailson collaborated to host the extremely profitable “iQIYI ∙ Sailson Media Day” occasion. The celebrated gathering introduced collectively main gaming shoppers and gaming companies from the abroad market, together with miHoYo, Pleasure You, Ctrl Media, Chinese language Gamer Worldwide Corp. Throughout the occasion, representatives from iQIYI and Sailson delivered impactful keynote speeches and unveiled a brand new product “IP-Remix”. This groundbreaking initiative gives revolutionary technique for gaming corporations aiming to boost their advertising and marketing efforts on the worldwide stage.
iQIYI Unveils Formidable 2024 Abroad Improvement Plan and Key Tasks for Steady Progress
Andy Solar, iQIYI’s Head of Outbound Gross sales, took the stage on the extremely anticipated occasion to unveil the spectacular development and future ambitions of iQIYI Worldwide. Andy emphasised the corporate’s achievements in key markets resembling Southeast Asia and North America, propelled by a personalized advertising and marketing strategy that delivers high-value options for abroad corporations and shoppers. Going forward, iQIYI Worldwide is about to actively promote Chinese language-language content material, make investments considerably in self-produced abroad initiatives, improve worldwide affect, and pave the way in which for a brand new period of person development on the worldwide stage.
Throughout the occasion, Grace Su, Director of Content material Advertising and marketing at iQIYI’s Abroad Advertising and marketing Division, unveiled thrilling insights into the important thing initiatives lined up for iQIYI Worldwide in 2024. These initiatives embody charming Chinese language-language dramas, compelling native content material from Malaysia and Thailand, partaking self-produced selection reveals, and charming offline occasions that includes famend celebrities and anime sources. With a concentrate on addressing the distinct advertising and marketing necessities of gaming consumer at varied levels, iQIYI goals to strengthen its place within the trade and foster extra development within the worldwide market.
Sailson’s World Enlargement, Paving the Means for Promising Future
Patrick Liu, the Abroad Director of Sailson, unveiled the corporate’s strategic international structure and outlined its formidable growth plan for 2024. Based in 2017, Sailson makes a speciality of model and digital advertising and marketing, built-in advertising and marketing for abroad enlargement, and content material ecommerce, offering complete artistic and govt providers to a various vary of brand name shoppers. With speedy enlargement, Sailson has established workplaces and devoted groups in Shanghai, Hangzhou, Guangzhou, Hong Kong, Singapore, and varied Southeast Asian international locations, in addition to the USA and different worldwide places. Moreover, the corporate boasts a community of influential Key Opinion Leaders (KOLs) throughout a number of platforms, each domestically and internationally.
Patrick expressed the corporate’s imaginative and prescient, stating, “Our purpose is to change into a globally acknowledged built-in advertising and marketing company as Chinese language corporations flourish and penetrate worldwide markets, mirroring the rise of conventional 4A corporations in the course of the globalization and enlargement of European and American company capital.” Sailson is well-positioned to capitalize on the alternatives offered by the rising international market and emerge as a number one drive within the trade.
iQIYI and Sailson Unveil Groundbreaking “IP-Remix” to Improve Custom-made Advertising and marketing for Gaming Business
On the convention, iQIYI and Sailson joined forces to introduce an revolutionary and game-changing product often known as “IP-Remix”. This cutting-edge answer affords tailor-made artistic movies and applications for gaming shoppers, empowering them to determine a robust presence available in the market. By joint promotions with iQIYI and native gaming influencers, this groundbreaking initiative ensures swift dissemination of content material and heightened person engagement for gaming corporations.
IP-Remix serves as a revolutionary advertising and marketing device tailor-made to the particular wants of gaming shoppers, seamlessly mixing artistic ideas with gaming parts via secondary creation. By leveraging iQIYI’s unparalleled experience in mental property and Sailson’s skilled capabilities in leveraging gaming influencer sources and executing artistic initiatives, this collaboration gives shoppers with unparalleled advertising and marketing worth.
With the utilization of IP-Remix, gaming shoppers can absolutely leverage the recognition of mental properties and gaming influencer sources to amplify consciousness and seize person curiosity. These movies supply strong assist for corporations searching for to boost person acquisition and engagement, propelling speedy development in each consideration and person participation.
