Jacquemus has landed in Egypt for what was known as “La Croisiere”. The plus factors? Mohamed Sherif is behind the lens. And mannequin Mohamed Hassan is in entrance of it (there’s additionally Brazilian-New Zealand mannequin Angelina Kendall for the feminine counter-part as a result of maybe Imaan Hammam an extremely well-known mannequin with Egyptian roots was too busy – right here). Lengthy story brief – everyone seems to be saying that the marketing campaign is an actual mix of trend and Egyptian tradition. From Cairo (pyramids? Groundbreaking!) to Aswan.
Look, you need actual Egyptian surroundings? Return to Harper’s Bazaar shoot I simply linked above. Not solely is it poetic and delightful, it additionally exhibits what a “actual” Egypt might seem like (mini-vans interlocking with vehicles, deserted vehicles in desertic landscapes, outdated dilapidated villas and sure, pyramids, however thus far again within the surroundings they’re only a mainstay as birds cowl the shoot).
Do word that Egypt has lengthy fascinated most designers – the Dior males’s present that now former designer Kim Jones did there was one such occasion (right here) – so it isn’t like Jacquemus went on untrodden grounds or something. And imagine it or not, Jacquemus had unbelievable campaigns prior which had been mind-blowingly artistic with out “social integration” or “cultural mixing” or no matter they want to name it (an unbelievable marketing campaign is right here).
Lengthy story brief, I appeared on the Jacquemus images and went slightly “meh”. Good, sure? The model’s finest marketing campaign? Far, removed from it.
