Jeep has its sights set firmly on changing into a bona-fide rival to Mercedes-Benz and BMW in Australia.
The corporate has reaffirmed the very fact it needs to be a premium providing in Australia, led by the brand new Grand Cherokee and its greater Grand Cherokee L brother.
“We really feel like we will compete with German luxurious manufacturers,” a Stellantis spokesperson instructed media.
Pricing for the brand new Grand Cherokee kicks off at $77,950 earlier than on-roads, aligning it with a base BMW X3 sDrive20i, whereas the range-topper is nudging $105,000 earlier than on-roads with a full suite of choices, placing it in keeping with the likes of the Volvo XC90 B6 Final.
A costlier Summit Reserve mannequin is coming later in 2023 with a plug-in hybrid powertrain, and a steeper price ticket.
The costliest Jeep in Australia is presently the Grand Cherokee L Summit Reserve, priced at $119,450 earlier than on-road prices.
Jeep is conscious the upper worth – together with the very fact there’s no diesel this time round – means the Grand Cherokee is unlikely to achieve the gross sales heights of its predecessor, which at its peak in 2014 discovered greater than 16,500 houses.
“Whenever you take a look at how gross sales had been going again then, it’s a totally completely different panorama. The Australian greenback was a lot stronger than the US greenback, that’s what we purchase towards, in order that proper there throws us utterly out of whack,” the spokesperson mentioned of pricing on the brand new mannequin.
“We all the time have aspirations of a quantity we was at,” the spokesperson confirmed, however mentioned “we need to simply be targeted on offering the correct quantity of high quality, getting it proper with our sellers, getting the service proper, after which we’ll see how the gross sales go”.
Past the brand new, extra premium Grand Cherokee line-up, the Jeep vary is progressively being overhauled in Australia.
The common Cherokee is lifeless regionally, whereas the smaller Compass was up to date in 2021. The Wrangler has been handled to updates abroad, set to hit Australia across the finish of 2023.
MORE: All the pieces Jeep Grand Cherokee
