In French they are saying “il fallait y penser” – one ought to have merely considered it.
It took endlessly however somebody has lastly thought of it. Publicis Groupe Center East simply used OIIIIIIIO as a place to begin to a superb marketing campaign. “Nature is in our nature” as few different manufacturers reminiscent of jeep (that is the long-lasting entrance grid!) are related to the idea of the wild, nature, and journey.
Okay, you didn’t hear it from me, however the marketing campaign works significantly better as print slightly than movie (see it right here), curiously it’s also operating in parallel with one other very sturdy marketing campaign – additionally by Publicis – which makes use of the grid (level and sprint) as a Morse code to telegraph phrases associated to idea of being out in nature.
Am posting the opposite marketing campaign beneath as properly.
So there. Two very sturdy campaigns operating in parallel connecting Jeep to nature through its grid.
Sensible certainly! Small level although, the 2 campaigns may have used a little bit of time differenciation for full influence to each campaigns. Since each are extremely sturdy however ended up stepping on one another’s toes.
