Now how about this for a shock? A John Lewis advert which isn’t about (in no specific Chronological order) a person on the moon (right here) or about an growing older rockstar (right here) or an odd Christmas tree (right here) or a faculty play a couple of well-known band (right here)? You higher consider it. The advert is about – and I guarantee you I’m not mendacity – a lady purchasing for a present for her sister. Sure, I do know, very surprising. So with John Lewis having “quarter-hour to shut” the girl goes on a Proustian journey of her relationship with stated sister – all throughout the department. Something that John Lewis sells is featured from garments, to jewellery, to furnishings, and many others… The advert recounts the common relationship between two siblings – from camaraderie as youngsters, to jealousy as youngsters, to what gave the impression to be estrangement as adults, to reconnecting, to… effectively, there you go – a Christmas festive current. “The key to discovering the proper reward? Is figuring out the place to look” goes the advert. What I cherished most is when the 2 sisters embrace and one chides the one who was shopping for the current that it took endlessly for her to be out of the shop, the principle actress (Margret Clunie) says “it was your fault”. Ceaselessly sibling love and rivalry, and girls on the moon. See the advert right here.
