Joyner Lucas has put a notch in his enterprise acumen belt by opening a brand new frozen Yogurt spot in his hometown of Northborough, Massachusetts.
In accordance with The Supply, Lucas is now the proprietor of Oh Wow Frozen Yogurt and Smoothies. He’ll rejoice the grand opening of his new institution by taking pictures a music video on the store on Sunday (July 23).
The “I’m Not Racist” rapper’s new spot has a variety of tasty sweets and drinks, together with Frozen Yogurt, Boba, Smoothies, Crepes, Lemonade, and Milk tea.
For extra particulars concerning the grand opening and video shoot, take a look at the flyer beneath:
Oh Wow Frozen Yogurt and Smoothies isn’t the one enterprise enterprise that Joyner Lucas is concerned in. In 2015, Lucas, alongside along with his supervisor and enterprise companion Dhruv Joshi began a music app startup referred to as Tully.
Joyner Lucas spoke to Enterprise Insider in 2022 about the advantages of all impartial artists using Tully for his or her profession.
“All impartial artists ought to have an account on Tully, ’trigger I believe that it’s very helpful,” he stated on the time. “I believe that it’s one thing that they’re not gonna know that they want till they’ve it.
“I believe that it goes hand in hand with what I’m attempting to do, as a result of I already really feel like they need to get a subscription, interval. However that is simply extra incentive to wanna do this. And I’ma be doing an entire bunch of issues on there equivalent to even giving artists alternative.”
Apart from enterprise ventures, Joyner Lucas final month obtained main kudos from one in all Hollywood’s largest stars and fellow Hip Hop head, Will Smith.
The Dangerous Boys actor took to Fb the place he posted the visible for Lucas’ new single. “Broski,” whereas singing the artist’s praises. “My Favourite Rapper!,” Smith wrote, alongside the clip.
The video for “Broski,” which stars singer and Energy actor Rotimi, is an illustration of how pals change when cash and energy enter the equation.