After beforehand showing as a particular visitor at Dr. Dre and Eminem’s 2022 Tremendous Bowl Halftime Present, Kendrick Lamar will headline the subsequent version of the mid-game spectacle on Feb. 9, 2025 at Caesars Superdome in New Orleans. The present will air reside on Fox and will likely be produced by Jay-Z and Roc Nation for a sixth 12 months.
“Rap music continues to be probably the most impactful style to this point. And I’ll be there to remind the world why. They bought the best one,” stated Lamar, who shared within the Emmy for excellent reside selection particular for the 2022 present with Jay-Z, Jesse Collins and different friends resembling Snoop Dogg, Eminem, Mary J. Blige and 50 Cent.
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The upcoming present will likely be artistic directed by Lamar and longtime collaborator Dave Free’s pgLang firm. It follows Usher’s look at Tremendous Bowl LVIII, which scored three Emmy nominations and a report common of 129.3 million viewers.
“Kendrick Lamar is actually a once-in-a-generation artist and performer,” Jay-Z stated. “His deep love for hip-hop and tradition informs his creative imaginative and prescient. He has an unparalleled capability to outline and affect tradition globally. Kendrick’s work transcends music, and his affect will likely be felt for years to come back.”
Lamar hasn’t launched an album since 2022’s Mr. Morale & the Huge Steppers, however he has been within the highlight for months due to a feud with Drake, throughout which they launched quite a few songs taking intention at each other.
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