It was a household affair in Kendrick Lamar’s music video for his chart-topping observe “Not Like Us.”
The visuals for the Drake diss observe arrived Thursday, July 4, and with them got here a uncommon look from the California native’s fiancée, Whitney Alford, and their two youngsters, Uzi, who was born in July 2019, and Enoch, born shortly after.
Within the black-and-white clip, Lamar and Alford are seen dancing of their front room with their little ones. The couple are every rocking their very own model of streetwear with Lamar, 37, in a zip-up hoodie, outsized shorts and a baseball cap, whereas Alford wears an unzipped sweatshirt, cropped tank prime and saggy denims. Uzi charms in a tutu costume with a bow, and Enoch sports activities a tracksuit.
Alford beams with pleasure throughout the temporary household cameo, dancing solo and with Lamar as their youngsters energetically play and dribble a basketball across the room. This quick snippet comes after Drake beforehand took photographs at Lamar’s household dynamics in diss tracks like “Household Issues.”
Lamar’s household weren’t the one ones to seem within the Dave Free–directed music video.
In a star-studded show of assist, the video options appearances from notable figures resembling Tommy the Clown, producer Mustard (sporting a Toronto Blue Jays cap) and Anthony “High Dawg” Tiffith.
Former Chicago Bulls star DeMar DeRozan additionally made an look in Lamar’s new music video, momentarily captured as Lamar rapped the strains, “I’m glad DeRoz’ got here house, y’all didn’t deserve him neither.” This lyric appears to commend DeRozan’s departure from the Toronto Raptors in 2018, a crew pricey to Canadian rapper Drake.
Lamar doesn’t maintain again in his rivalry with Drake and October’s Very Personal within the video both, smashing an owl piñata and eyeing a caged owl — clear references to Drake’s OVO image. He additionally cheekily captioned the scene, “DISCLAIMER: NO OVHOES WERE HARMED DURING THE MAKING OF THIS VIDEO.”
The energetic “Not Like Us” music video, which racked up practically 15 million views in lower than 24 hours, arrives simply two months after the No. 1 observe was launched. It’s the most recent iteration within the long-standing rap beef between Lamar and Drake.
The strain between Drake and Lamar dates again to 2013 when Lamar dissed the previous Degrassi star on Huge Sean‘s observe “Management.” Since then, the 2 have exchanged refined jabs, however the rivalry intensified in March after they started dropping a number of diss tracks, accusing one another of great allegations together with home abuse and sexual assault.