KFC has bought a marketing campaign working, primarily based on the idea of “for sharing” or in Arabic “tastier collectively” (which suggests that not solely the meal is shared however that there’s a sure combine within the meal, which is deceptive: there is not). Nonetheless, it’s fascinating that quick meals joints are working campaigns concurrently (see Pizza Hut and McDonald’s). Granted, every has their very own cause however their presence all collectively in the marketplace appears to point that the market is prospering and doing effectively. Please notice, I hardly ever exit to start with, and far much less to quick meals joints – so sure, perhaps they’re all doing brisk enterprise. However all indicators level to a market that has collapsed at this level.