Kianna Magelaki: Aussie fashion label shopped by Paris Hilton

Within the coming 12 months, KIANNA is predicted to make a whopping seven figures.

Her best-selling Shim pants have been offered a staggering 5000 instances and the model has been noticed on the likes of Carrie Bickmore, Steph Claire Smith and Sonia Kruger.

The model has simply dropped a flash sale for at present solely. Rating 30 per cent off utilizing the code ‘FLASH30’ at checkout.

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HOW THE BRAND STARTED

After finding out style design at college, Kianna started her profession in style working for different manufacturers.

“I simply actually felt that it wasn’t for me,” Kianna instructed information.com.au.

“I actually struggled to work for different folks and I knew that I wished to do extra with life however I simply wasn’t positive what that actually was.”

Nevertheless it wasn’t till a visit to New York in 2017 that issues started to alter for her.

Aged in her mid-twenties Kianna observed how costly all the things was, with something inexpensive low high quality.

It was this realisation that impressed Kianna to create her personal model.

“I actually wished to create actually high-quality items and high quality merchandise that ladies may put on with out having to spend $800 – $900 on a costume,” Kianna stated.

Upon returning residence, she stated she determined to simply go “all in”. Nonetheless, as all enterprise house owners know, going “all in” can imply loads of work.

For Kianna, this meant working 60 hours per week at her day job on the set of TV present Neighbours and saving all the things she probably may to place in the direction of the rising enterprise.

TAKING A LEAP OF FAITH

It took a number of years for the enterprise to really begin taking off, and Kianna admits she was “actually naive” initially.

“I studied style however I had no concept learn how to really run a enterprise,” she stated.

“I simply thought, ‘Oh, all I must do is create clothes’.”

“Making an attempt to suppose in an analytical mindset to develop the enterprise, that has undoubtedly been difficult.

“All I ever actually knew was, learn how to sew, how to attract.”

It wasn’t till Kianna determined to go away her job and put all her efforts into KIANNA, that it actually began to achieve momentum and recognition.

“I used to be actually fortunate,” shesaid of KIANNA’s success after taking the enterprise full time.

“I began to really land wholesale accounts and have the product to enter boutiques, after which ended on THE ICONIC, which helped construct that model consciousness.”

“Consciously crafted style”

Whereas affordability remains to be a key consideration for the model, Kianna says her first precedence is high quality. This contains her need to create items that folks can put on for seasons to come back.

Her best-selling Shim pants are one instance of this. They’ve been obtainable from the very begin of the model.

“If a product sells properly, I’ll deliberately repurpose these into future collections so I’m not simply all the time creating new merchandise for the sake of it, however I’m creating merchandise that I do know may be worn once more,” Kianna stated.

“It’s not simply pattern focus essentially.”

As an alternative she goals to create garments which might be “consciously crafted style”.

“It’s about being actually specific about how usually I drop and how much product I drop. And may this merchandise be matched again with final season’s gadgets?” Kianna stated.

LOVED BY CELEBRITIES

There isn’t a doubt that the Shim Pants are the primary merchandise for KIANNA.

They fill a niche out there when girls are after one thing dressy however don’t notably need to put on a costume, Kianna stated.

Plus, the high-waisted type and no pockets imply that they’re tremendous “flattering” too.

“These pants are improbable. They give the impression of being stylish and since there are not any facet pockets there’s no bulging or stretching within the unsuitable locations. A flexible and stylish look,” writes one five-star evaluation on the web site.

One other says, “the feedback that I’ve acquired have been so optimistic and an awesome increase to my ego.”

The Silky Shirt, obtainable in black and ivory, pairs properly with the Shim Pants and is one other of the model’s best-selling gadgets.

Produced from an opulent mid-weight silky fabrication, it’s good in an identical set with the pants or worn by itself as properly.

To say the model is getting observed by a few of Australia’s (and the world’s) most well-known faces can be an understatement.

Paris Hilton has additionally been noticed repping the Aussie model whereas Aussie mannequin and health guru Steph Claire Smith has donned the Bianca Swimsuit in Cream. Actor Jodie Gordon has worn the stylish Chantelle costume in brown.

Though the model has been worn by a number of celebrities, Kianna stated that they have been well-liked on their very own beforehand too.

However one factor that has turn out to be obvious from the celeb recognition is that it has helped her perceive who her buyer was.

“In the case of understanding who my buyer is, I now recognise I even have a buyer within the older demographic, however that wasn’t being portrayed inside my branding and my imagery,” Kianna stated.

Well-known faces like Sonia Kruger and Angela Bishop have helped appeal to that age demographic to the model and expanded her buyer base — which she is certainly enthusiastic about.

Extra Greatest Trend Protection

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Philippa TonkineCommerce Content material Coordinator

Philippa Tonkin is an eCommerce Content material Coordinator. She is obsessed with purchasing responsibly and believes private type ought to all the time come earlier than developments. When not at work, you’ll almost definitely discover her scouring the online for nice style offers. She has beforehand labored at Vogue Australia the place she lined all the things from style and wonder purchasing tales to residence developments and celeb homes for Vogue Residing.