We’re delighted to announce we’re the Official Crypto and Web3 Associate of Atlético de Madrid, one among Spain’s most iconic soccer golf equipment. Beginning with the 2024 season, we’re additionally the Official Sleeve Associate for all Atlético de Madrid males’s and ladies’s soccer shirts.
The partnership goals to merge the worlds of sports activities and web3, unlocking larger alternatives for each Spanish soccer followers and our crypto shoppers. We look ahead to leveraging our respective strengths to drive world innovation and fan engagement.
“Kraken and Atlético de Madrid imagine crypto and soccer each have the potential to rework lives,” stated Kraken Chief Advertising and marketing Officer Mayur Gupta.
“We’re proud to accomplice with such a distinguished soccer membership, which equally recognises that success requires a meticulous focus by itself processes. We’ve put in almost 13 years to develop into one of the vital trusted crypto platforms and we look ahead to collaborating with Atlético de Madrid to coach extra folks in regards to the true potential and worth of crypto.”
Atlético de Madrid Chief Income and Working Officer Óscar Mayo lauded the frequent values that the 2 organizations share.
“At Atlético de Madrid, we purpose for innovation and expertise, and Kraken is the best accomplice to assist us attain these aims. We’re certain that this partnership will make sure that our followers take pleasure in a digital expertise which extends past matchdays on the stadium.”
As one of many earliest and most trusted crypto platforms, Kraken is dedicated to driving consciousness, schooling and understanding of crypto globally. Much like the fan and shopper experiences we already ship with Williams Racing Method 1, Atlético de Madrid’s world fan base will see participating initiatives similar to Web3 tasks, stay activations and group outreach applications.
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