We’re proud to announce that, for the second yr operating, Kraken has been acknowledged on the annual European Buyer Centricity Awards (ECCAs). We received the Buyer Perception & Suggestions class and have been shortlisted for Buyer Centric Tradition and Buyer Centricity in B2B.
Overcoming robust competitors, this second award follows our 2023 ECCAs win within the Buyer Success class and shortlisting for Worker Expertise.
“We’ve all the time seen consumer suggestions because the driving drive that powers our complete enterprise operation. We perceive that our purchasers are really our greatest advocates – very important to ongoing enhancements to our product providing – and finally to reaching our mission,” mentioned Ashley Speller, Kraken’s Vice President of Shopper Engagement.
Kraken the only real crypto winner within the 2024 ECCAs
Solely 30 European corporations have been nominated for the ECCAs, and we have been the one crypto, DeFi or onchain firm to win or be shortlisted.
Within the Buyer Perception & Suggestions class, the winner was chosen primarily based on how properly entrants proved their inside processes successfully analyze consumer wants whereas showcasing how operational adjustments are carried out at velocity.
Our award-winning entry centered round Kraken’s “Grime Coated Fruit” initiative, which is an inside escalation platform that leverages consumer insights and immediately funnels suggestions, in an actionable format, to government leaders and product managers.
Many groups working collectively towards consumer service excellence
Past that, we demonstrated the cross-functional collaboration that takes place behind the scenes to make sure our purchasers’ voices are really heard.
From our Person Expertise Analysis workforce (which performs a pivotal position in making certain a deep understanding of consumer conduct, wants and ache factors) to our Social Media Assist workforce (which actively engages with purchasers on social media), many features work together to convey our purchasers’ suggestions to life.
Speller continued, “This award is testomony to our tens of millions of purchasers worldwide. We’re dedicated to persistently elevating our requirements with a view to present a superior crypto buying and selling providing that prioritizes product accessibility and inclusivity.”
Click on right here to learn extra concerning the European Buyer Centricity Awards and to see the total record of winners.
These supplies are for normal info functions solely and are usually not funding recommendation or a suggestion or solicitation to purchase, promote, stake or maintain any cryptoasset or to interact in any particular buying and selling technique. Kraken doesn’t and won’t work to extend or lower the worth of any specific cryptoasset it makes obtainable. Some crypto merchandise and markets are unregulated, and also you is probably not protected by authorities compensation and/or regulatory safety schemes. The unpredictable nature of the cryptoasset markets can result in lack of funds. Tax could also be payable on any return and/or on any improve within the worth of your cryptoassets and you need to search unbiased recommendation in your taxation place. Geographic restrictions could apply.
