Lady Gaga Haus Labs B Structural Lengthening Mascara Review, Buy Now

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Woman Gaga’s 2025 is off to a scorching begin, with a primary duet (with Bruno Mars), a brand new single (“Abracadabra”) and a headline-making look on the latest ‘SNL50’ live performance particular, the place she joined Andy Samberg and Lonely Island for a efficiency of “D-ck in a Field.”

However the multi-disciplinary icon can also be making waves together with her Haus Labs magnificence line, because of the discharge of a brand new mascara. The B Structural Volumizing + Lengthening Mascara is the newest product from Haus Labs by Woman Gaga, and has rapidly grow to be a high buy on websites like Sephora, with reviewers praising the product for its easy-to-use wand and highly effective system.

First launched in January, Gaga’s mascara guarantees to assist lengthen, nourish and maintain your lashes for all-day put on. Haus Labs says that’s because of its new haircare-inspired B-Silk system (a kind of amino acid) that coats your lashes with daring colour, versatile maintain and buildable quantity, whereas resisting smudging and fading for as much as 12 hours. The addition of rice protein, meantime, helps to advertise wholesome, longer lashes.

Reviewers say the mascara goes on clean and isn’t flaky or clumpy, with “good raise and colour” (as of now, the Haus Labs mascara is just out there in a “Black Onyx” colorway). Buyers additionally reward the product for its fullness in software — many say they noticed a distinction in only one coat. Haus Labs, meantime, says the mascara might enhance your lash quantity by as a lot as five-times their regular size. The corporate additionally says the B Structural Mascara is “ophthalmologist-tested, hypoallergenic, and secure for delicate eyes and speak to lens wearers.”

And whereas the system goes on — and stays on — easily, reviewers say it’s straightforward to take away with a easy make-up wipe or cleanser. As Haus Labs posted on Instagram, buyers agree that “the hype is actual.”