Last War: Survival surpasses $2bn after record player spending in early 2025

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FirstFun’s mega-hit technique recreation Final Struggle: Survival has surpassed $2 billion in lifetime participant spending on cellular after a document month this January.

In accordance with AppMagic estimates, the milestone was reached on February fifteenth, 2025 as an accumulation of gross worldwide participant spending on the App Retailer and Google Play.

Rising via the ranks

Final Struggle was launched globally on August 2nd, 2023. It was a modest launch with simply $287,000 generated throughout launch month, however this greater than doubled to $592,000 in month-to-month spend as rapidly as September 2023.

Month-to-month earnings went on to surpass $1 million for the primary time in October 2023 and have solely scaled up since.

The title started climbing quickly in early 2024 – surpassing $50m in lifetime earnings by the tip of final January.

Final Struggle hit its first $1bn in participant spending on September 14th, 2024. On the time, that additionally marked the sport’s most profitable month ever, producing $174.5m.

After a small dip to $171.3m in October 2024, participant spending has returned to progress throughout the three full months since. This included a 21% spike in December to $211.2m.

An additional $212m was generated in January 2025, the sport’s present document.

Furthermore, February’s earnings to date are on observe to succeed in even larger, with $136.6m generated as of the sixteenth. This features a document $11.6m in day by day spending on February 14th, 21% larger than 2024’s document of $9.6m on September twentieth.

Regional outcomes

Final Struggle’s success has been due in no small half to the US. The market has confirmed the most important contributor to participant spending, at $664.9m or 33% of the whole $2bn sum.

The US participant base additionally spent $85.3m this January, or 40% of the month’s whole participant spending.

In the meantime, over Final Struggle’s lifetime, South Korea and Japan have established themselves as silver and bronze medallists for spending.

Thus far, South Korea has contributed $364.7m to the sport whereas Japanese gamers have spent $361.9m. Which means that every nation has contributed roughly 18% of worldwide spending.

By comparability, the fourth-biggest market, Taiwan, is presently far behind at $85.5m, or 4% of worldwide spend.

Final Struggle’s explosion in recognition this previous 12 months has doubtless been the results of myriad components, together with heavy-handed promoting and the introduction of recent in-game options and challenges like Overlord Coaching, Frontline Breakthrough and Winter Storm Battlefield. The title additionally efficiently merges hypercasual gameplay with 4X technique, a style recognized for its doubtlessly profitable monetisation.

Throughout the trade extra broadly, 2024 noticed technique usurp the RPG style as the buyer spending king, thanks in no small half to the affect of 4X video games.