Ah, the Lebanese Forces simply bought sneaky.
I mentioned it earlier than, these adverts (for the annual mass of their martyrs) work for the precise target market they keep in mind (right here) and as a full disclosure I personally did an advert for such an occasion in 2004 (my take was “they didn’t develop into martyrs for us to depart our land” – and it was a complete smash hit as effectively). My level is that this 12 months the Lebanese Forces went after their arch-rival the Free Patriotic Motion.
The FPM have been paddling the phrases “el 3ahd el awi” (the robust mandate) ever since Normal Michel Aoun was elected president (it’s his social gathering in any case). However “3ahd” additionally means “dedication/promise/pledge” by giving their advert the headline “el 3ahd lakoum” (the pledge is for you – observe I picked essentially the most becoming translation) the LF actually went on to riff to FPM with what they maintain pricey.
Really after the risible elections marketing campaign (right here) the LF displayed, this a return to kind.
Do observe that often in these adverts the “visuals” are extra generic, on this case it’s the solar coming after the darkish clouds. Once more, one thing easy and suggestive and simple to swallow for the bottom.
