Google Play hyperlink:
https://play.google.com/retailer/apps/particulars?id=com.simdin.moss
Two months in the past I acquired a really optimistic and inspiring suggestions from you concerning my indie sport Little Journeys (I’m a solo dev). There are variety of modifications and enhancements I’ve launched to the sport primarily based on you suggestions earlier than and after manufacturing launch. I believed it could be fascinating to share some information in regards to the steps I’ve taken to advertise the sport and knowledge I’ve collected. Please share any feedback, suggestions or solutions. It helps loads with persevering with the efforts.
I launched totally (manufacturing) the sport on Google Play in mid-August, so roughly 2m in the past and on the similar time I’ve launched a Google ADs marketing campaign on a really low price range (approx. $2/day). My objective is to be taught the way it works, analyze some statistics and discover issues, which might be improved earlier than I improve the price range (or resign if I resolve it will not fly). To this point the sport has approx. 5k cumulative downloads. For the final 30 days avg. CPM is $0.33 and CTR 8.31%. What worries me is the consumer retention charge, which I believe is fairly low approx. 11%/1Day and 1.5%/7Days. My remark from different knowledge (primarily based on Firebase occasions and so forth.) is that many customers quit on the first or 2nd mission, but additionally as soon as they attain 3-4 missions they proceed enjoying for for much longer (many extra missions). I believe that is due to the too excessive blimp steering entry-level. It’s only a bit too troublesome to grasp the the management at first. You want a number of minutes of flying to discover a confidence and pleasure, and a lot of the customers quit after a number of seconds. I do know that is fairly regular (as regards informal video games a lot of the customers quit extraordinarily shortly), however I really feel I have to discover a approach to make it simpler at first, and should result in higher retention stats.
One other story is monetization. It is F2P so there are some ADs within the sport and (to this point) just one in-app product (“No ADs”). I did my greatest to make sure ADs should not intrusive – they seem fairly hardly ever earlier than a mission (and solely then), plus customers can watch ADs on request to revive after a crash or to get some extra Propellers (you gather Propellers to alternate them within the in-game retailer for varied power-ups). The income from AdMob is clearly very low, however I believe it is regular at this stage. For final 30 days avg.CTR=4.37% and avg.eCPM=$1.80.
I’m nonetheless studying promotion and monetization particulars and I am joyful to share extra stats in case you’re . I am going to very a lot recognize any recommendation you might share.
