Lux goes to the therapist with the assistance of Yara Bou Monsef. Bou Monsef is telling her therapist about how she thinks of it “him” (finally “it”) all day lengthy, how he makes her really feel robust, assured and so on… The therapist appears to take notice and agree, till Bou Monsef goes to the bit about “important oils”. That is when the therapist is bewildered and asks who precisely her “affected person” is talking of. That is when the revealer reveals Lux. Truly essentially the most fascinating a part of the advert is that as Bou Monsef is leaving her appointment she meets with one other lady within the hallway and so they each are transported by one another’s scent, just for the opposite lady to have a Lux in her bag – all to the therapist’s dismay. Watch the advert right here. And sure, it does work. I preferred extra the second twist within the hallway than the one contained in the therapist’s room however the advert is sort of good. Scorching on the heels of their a lot deserved Pikasso D’or win, Pimo appear on a roll.
