For somebody who has been within the graffiti motion for a very long time – let me let you know a secret: Graffiti crews would “decoration” their groups with girls as a result of police wouldn’t harass girls, or effective them or what not. Not for his or her inventive prouesse or something or the type.
Lux, nonetheless, has joined the ladies empowerment motion exactly by discovering an exquisite graffiti artist by the identify of Lynn Acra. The problem? Miss Acra didn’t need anybody to guage her by benefit of her gender – however fairly by her inventive abilities (which overflow aplenty!).
I do know there’s a lengthy technique to go, but when Miss Acra is any indicator, she will maintain her personal subsequent to any male graffiti artist. What’s her superpower she asks within the advert? Effectively, she’s a lady clearly. Lux hits the mark right here and main props to the copy which suavely integrates “tamiyiz” (differentiation/discrimination) with “tamayoz” (brilliance/excellence).
Apparently there are 7 influencers on board of the marketing campaign and opinion leaders (within the Arab world at giant) will herald their very own experiences of sexism. Please watch the section (right here). One other good transfer from Pimo (after their nice jobs right here and right here)
