- An organization in Greenland known as Arctic Ice is harvesting ice from the nation’s shrinking glaciers.
- The corporate sells the “purest ice on the earth” to elite cocktail bars in Dubai to sit back drinks.
- Greenland’s ice sheet has been melting at an alarming tempo in recent times.
For those who’re actually, actually among the many world’s elite, you may’t chill your drink with simply any previous ice. You want the “purest ice on the earth,” harvested instantly from the quickly melting glaciers in Greenland.
Not less than, that is what Arctic Ice, a startup based mostly in Greenland, is hoping will catch on because it begins promoting glacier ice to upscale cocktail bars in Dubai.
“Our pure iceberg ice has little to no style, making certain it would not alter the flavour of drinks because it melts, not like ice produced from faucet or mineral water,” reads the Arctic Ice web site. “Moreover, its construction makes it last more in drinks, offering a premium expertise in bars and eating places.”
The ice is harvested from icebergs “already naturally indifferent from the glacier and floating within the Nuuk fjord,” the corporate claims, making its impression on the atmosphere “very insignificant.”
It’s then shipped, nonetheless frozen, on cargo vessels to Arctic Ice’s distribution companion, Pure Ice, in Dubai. The fee for a high-end bar to accumulate a chunk of glacier from Arctic Ice is unclear, as is the price of a single serving to sit back a cocktail.
Representatives for Arctic Ice and Pure Ice didn’t instantly reply to a request for remark from Enterprise Insider.
Arctic Ice, based in 2022, solely not too long ago dispatched its first 20-ton batch of ice to the United Arab Emirates, The Guardian reported. The challenge was began partially because of cofounder Malik V Rasmussen’s need to extend Greenland’s financial independence from neighboring Denmark, the outlet reported.
“In Greenland, we make all our cash from fish and from tourism,” Rasmussen advised The Guardian. “For a very long time, I’ve wished to search out one thing else that we will revenue from.”
Although Rasmussen insists the corporate has environmental sustainability in thoughts because it conducts enterprise, critics aren’t certain that is attainable, given the catastrophic impacts of the local weather disaster on Greenland’s iconic glaciers.
Researchers have indicated Greenland’s glaciers are melting 7 occasions as quick as they did within the ’90s and have “handed the purpose of no return,” dooming the large ice sheet to vanish.
“Simply to get this proper 🙂 You’re transport ice from Greenland to Dubai? For use in drinks? What’s the sustainable half in that?” one Instagram commenter stated on a current put up by Arctic Ice.
“Disgrace on you for killing us all slightly faster,” one other jabbed. Nonetheless, feedback on the corporate’s account have been restricted.
Arctic Ice is not the primary to return below hearth for utilizing glacier ice to sit back drinks. Martha Stewart final yr confronted sharp, however maybe justified, criticism when she posted an image of a small glacier, captured floating close to a fjord in Greenland, that was used to sit back her cocktails whereas on board a luxurious cruise.
“Martha the ice caps are melting do not put them in your drink,” one person stated within the feedback part.
Greta Thunberg, the environmentalist who has in all probability had nightmares about arctic glaciers chilling the drinks of society’s elite, didn’t instantly reply to a request for remark from BI.
