Mentos! Sure, that Mentos!
Named after its minty breath-refreshing ingredient. Then got here… Mentos Strawberry.
Right now I learn that upscale shoe model Malone Souliers simply provided luggage for its first time. Souliers in case you have no idea actually means “sneakers” in French.
Is it simply me or some manufacturers should have thought of their naming when a possible for a brand new product may truly negate their unique raison d’etre?
Model naming is one in all my specialties, and sure, many consumers nonetheless don’t perceive why they need to shell the large bucks simply to have a “identify”. As a result of, duh, your identify defines you. It can make individuals cherish you and are available to you and decide you. However when your identify could be very very associated to at least one product you make, regardless of how recognized you might be for it, it turns into very tough to exit from underneath its shadow.
Consider this different luxurious sneakers maker – Golden Goose. Fortunately, they’ll now provide clothes and different equipment with out having a problem about their identify. However Malone…. Souliers?
Malone Sacs on this occasion.
Properly, whereas I’m in opposition to rebranding, possibly the time has come for Malone Souliers to turn into Malone.
