Mastercard’s Artist Accelerator enters its second season, collaborating with OnesToWatch to empower rising artists with dwell excursions and Web3 tech mentorship.
Mastercard has introduced the launch of its second season for the Mastercard Artist Accelerator. This progressive program, coupled with a dwell touring collection in partnership with OnesToWatch, gives a beacon of alternative for rising abilities in an trade that’s more and more intertwined with digital developments.
This system is about to start in April and can provide a plethora of alternatives for artists. These embrace dwell performances, mentorship from trade veterans akin to Este Haim of the acclaimed band HAIM, and academic bootcamps specializing in burgeoning applied sciences like Web3 and Generative AI.
Raja Rajamannar, Chief Advertising and marketing and Communications Officer at Mastercard, emphasised the significance of an entrepreneurial mindset within the trendy music panorama. The Accelerator is designed to assist artists navigate the complexities of the digital period, enriching the fan expertise by uniting ardour with goal.
In response to a survey carried out by EBCO and Reside Nation in November 2023, which revealed a major 84% of dwell music followers needing higher avenues for locating new artists, OnesToWatch and Mastercard are addressing this demand head-on. OnesToWatch boasts a observe report of elevating future icons, having contributed to the rise of artists like Lewis Capaldi and Tate McRae.
The collaboration goals to offer artists with the mandatory instruments and steerage for a sustainable and profitable profession. The primary artist introduced for the second season is Asha Imuno, a 22-year-old Californian artist recognized for his distinctive mix of Hip-Hop, R&B, Soul, and Funk.
Followers trying to be a part of the journey can anticipate the drop of the second season limited-edition Mastercard Music Go NFT. This digital asset gives unique content material and experiences, together with live performance entry for choose holders, behind-the-scenes materials, and engagement with Mastercard’s Go to Priceless platform.
Constructing on the success of its inaugural season, the 2024 Mastercard Artist Accelerator continues to assist previous members, akin to Cocoa Sarai, who shared her insights on the Mastercard GRAMMY Home earlier this 12 months. She praised this system for its informative nature and for fostering a singular group captivated with music.
The dedication to the music trade is mirrored in Mastercard’s partnerships with distinguished award reveals and the launch of its album, “Priceless,” an initiative aimed toward mentoring rising abilities.
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