The opposite day I used to be in Saifi Village and I noticed a brand new store open – Fork The Idea. One thing in regards to the brand referred to as me and I needed to do a double take. And there it was! A really very refined gimmick proper in entrance of my eyes. Have a look at the brand folks… The O of “Fork” is open on high…. (To make which letter?) and the highest of the R is turned backwards to make (once more, which letter?). Genius and so so suave.
A small detective work led me to know that Milk Revolutionary have been behind this good work (disclosure: I’ve labored prior to now with Milk Revolutionary however clearly not on this venture). OK, simply to be even handed, I’m not head over heels in love with the promoting line “eccentric residing” which whereas it says precisely what Fork The Idea does, it says so bluntly runs counter to what the brand does.
Nonetheless, to not rain on anybody’s parade, I really like the brand. Rather well-done!
