Whereas a number of mainstream recreation studios have taken a noticeable step again integrating blockchain tech, three blockchain gaming executives say it is solely a matter of time earlier than they modify their tune.
In July final 12 months, Minecraft developer Mojang Studios introduced a ban on NFTs and blockchain expertise.
By November, Rockstar Video games up to date its web site to stipulate that fan-operated servers for Grand Theft Auto V can not make the most of crypto property, particularly nonfungible tokens (NFTs).
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Walter Lee, gaming progress lead at BNB Chain, argues, nonetheless, the ban is extra associated to NFT actions than common blockchain tech and thinks that after “extra regulation is in place” to ensure participant security, mainstream studios will heat as much as the expertise.
“There may be nonetheless a scarcity of training and regulation round Web3, subsequently, some customers and corporations are nonetheless skeptical about the advantages and scams that may typically be related to it,” he stated.
Mojang Studios pointed to rug pulls surrounding certain third-party NFT integrations, along with NFT wash trading and issues around digital ownership, as reasons for the ban.
Lee believes player demand will ultimately tip the scale on blockchain tech in mainstream games.
That being said, somegaming enthusiasts have a love-hate relationship with crypto, particularly when NFTs are involved.
French gaming giant Ubisoft Entertainment was forced last year to backpedal on plans to integrate NFTs into its games after player backlash.
An October survey from blockchain entertainment provider Coda Labs found that traditional gamers weren’t fans of cryptocurrencies or NFTs in general, though they didn’t seem to mind NFTs used in gaming as much.
“If there becomes an increased demand from players for blockchain integrations, they will likely revisit their policies,” Lee argued.
Grant Haseley, the executive director at mobile and Web3 game development company Wagyu Games, told Cointelegraph that one success story is all that is needed to spark mainstream adoption:
“AAA studios will change their mind once they start yielding true market share to Web3 games. It’s just going to take one Web3 game to explode for the others to take flight.”
According to Haseley, mainstream hesitancy around adoption is out of fear it will undercut the current business model of “the consumer strictly paying for entertainment.”
“They have a great thing going right now, the mobile gaming market, for example has breached $100 billion and is trending upward,” Haseley said, adding:
“If you can make a game on the fly and still maintain profitability without changing your model, why would you even consider something radical that could have lasting effects on your consumer base?”
Justin Hulog, chief studio officer at Immutable Games Studio, shared a similar perspective, explaining that because NFTs and crypto fundamentally transfer ownership of digital assets from companies to players, it’s unappealing for mainstream adoption.
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“GTA V became the most profitable entertainment product of all time, and it’s no secret that quite a significant portion of these profits result from microtransactions that contain in-game currency,” he said.
“Microsoft also introduced microtransactions in Minecraft some time ago; it’s understandable that both companies would want to retain control over their in-game economies for financial reasons,” he added.
According to a 2020 report from market research firm Junpier Research, loot boxes and other microtransaction related features will net gaming companies $20 billion by 2025.
“If anything, this can even be interpreted as both companies acknowledging that NFTs and crypto are real-world assets with value attached to them that could potentially threaten their business model,” Hulog said.
While he does think it is “certainly a possibility” that mainstream studios will embrace blockchain tech, he thinks they will “likely start with something like adding support for cryptocurrencies as a payment method for their games and services.”
