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Miniclip has acquired Cyprus-based cell video games developer Easybrain from Embracer Group for $1.2 billion.
Easybrain was bought by Embracer in 2021 for $640 million plus an extra $125m in potential earnouts. Since then, the European writer’s enterprise has collapsed, resulting in a firesale of its belongings with the corporate set to interrupt up into three separate public entities.
Miniclip’s buy marks a revenue on the worth of that deal, which is able to see the writer pay on a money foundation for full possession.
The acquisition sees Embracer scale back its debt from SEK 13.2 billion ($1.2bn) to SEK 0.5bn ($45.5m). This excludes the debt that was positioned onto tabletop Asmodee as a part of its restructure.
The acquisition is predicted to shut through the first months of 2025.
“A brand new chapter”
Easybrain’s portfolio of informal, puzzle and logic titles have generated greater than 1.5 billion downloads up to now. Its titles embrace Sudoku.com, Pixel Artwork – Colour by Quantity, Blockdoku, Killer Sudoku, Nonogram.com, Groovepad, Jigsaw Puzzles, and extra.
The developer generated SEK 3.395m ($308.6m) in internet gross sales through the yr ending March 2024, with an adjusted EBIT of SEK 1,392m ($126.5m). Consumer acquisition prices amounted to SEK 1,524m ($138.5m), accounting for 45% of internet gross sales.
“We’re delighted to welcome Easybrain to Miniclip,” stated Miniclip CEO Saad Choudri.
“Now we have lengthy admired Easybrain’s potential to construct loyal and engaged puzzle recreation communities. The addition of evergreen franchises like Sudoku.com additional reinforces our imaginative and prescient to interact a broad viewers of gamers.
“Oleg and I’ve identified one another for a while, and we’re completely satisfied to have the ability to work collectively to ship distinctive experiences for our gamers. The mixture of Miniclip and Easybrain brings us nearer to our imaginative and prescient of unleashing the gamer in everybody.”
Easybrain CEO Oleg Grushevich added: “Embracer has been an exquisite dwelling for the Easybrain staff – permitting us to concentrate on our enterprise and develop in our distinctive approach. We’re proud to have contributed to Embracer’s story and energy alongside the best way, and we prolong our honest due to Lars for being an distinctive associate who has been supportive and reliable all through.
“Right this moment, Easybrain begins a brand new chapter, and we’re assured that becoming a member of forces with Miniclip will allow us to leverage new strengths and ship much more enriching experiences for our gamers. That is an inspiring new part for the Easybrain staff, and I’m excited to begin working with Saad and stay up for a journey of innovation and progress collectively.”
Embracer CEO Lars Wingefors commented: “This transaction transforms Embracer’s monetary place and places us in a stronger place to drive worth. Easybrain has been an vital a part of the Embracer household for over three years, contributing to robust worth creation throughout this time. As Easybrain’s market is remodeling, Miniclip is the suitable strategic purchaser to allow the corporate to remain on the forefront of the ad-driven cell recreation trade.
“I wish to prolong my gratitude to the founders and senior administration Oleg Grushevich, Peter Skoromnyi and Matvey Timoshenko, who stay Embracer shareholders and the improbable Easybrain staff for his or her contributions to Embracer. I’m assured that Easybrain will proceed to innovate and obtain sustainable progress within the trade.”
