At the moment in M&A information, European cell developer Miniclip has agreed to purchase Sybo, the agency behind cell hit Subway Surfers. First reported by GamesBeat, the precise dimension of the acquisition has not but been revealed – each firms are non-public – however this confirms Miniclip’s already enormous stature available in the market.
It was barely two months in the past that PocketGamer.biz awarded Sybo the Finest Reside Ops gong on the Cell Video games Awards 2022, in recognition of the continued success of Subway Surfers. Subway Surfers hit the Apple Retailer in 2012 and it stays probably the most downloaded cell recreation ever with downloads numbering within the billions and lively customers within the area of 30 million a day. Sybo is predicated in Denmark.
Monumental cell deal
Describing it as “monumental” and “the most important deal in European cell video games this yr”, CEO Mathias Gredal Nørvig advised GamesBeat: “The founders have been actually pleased with what they managed to perform with Subway Surfers changing into the most important recreation… With the consolidation taking place available in the market, and all of the elevated person acquisition budgets, all of the issues taking place round us, they wished to discover what that it may imply if we may discover the precise match or the precise residence for Sybo going ahead. What’s actually essential for us is discovering a associate who noticed the place we wished to go and will allow our journey there.”
Final yr Gredal Nørvig took half in a management panel at our associate occasion Past Video games and you may watch that right here:
In the meantime, Switzerland-based Miniclip is known for video games like 8 Ball Pool and Agar.io. As soon as celebrated for its internet content material, it has dedicated to cell in recent times. It employs some 910 folks in comparison with Sybo’s 140 workers. In 2015, Chinese language big Tencent made a majority funding in Miniclip, which has gone on to accumulate a number of firms over the past couple of years, together with Inexperienced Horse Video games.
A jewel of the cell business
New Miniclip CEO Saad Choudri, additionally a former speaker at our Pocket Gamer Connects conferences, advised GamesBeat: “Sybo is without doubt one of the jewels of the cell gaming business when it comes to an IP generated from a mobile-first recreation. There are only a handful of these, like Indignant Birds, and as a single recreation we all know Subway Surfers is the most important.”
Bookmark our Offers part for extra on this as now we have it and for data on latest M&A information.
