Now that is attractive. All proper first off bear in mind the Ministry of Telecommunications worldwide dialogue day TVC which went out yesterday? (see right here) Nicely apparently the girls and boys at TBWARaad went all out of their OOH (Out of Residence) for a similar marketing campaign.
OK, simply to be truthful and even-handed, we appear to be taking a look at two distinct ideas. As if the consumer could not determine which and went with each, just because the out of doors marketing campaign is completely unrelated to the TVC we simply noticed. As a result of the OOH references instantly the political impasse hitting Lebanese particularly the truth that we have now no president for the republic since October 2022. The marketing campaign mainly provides political archrivals one another’s photograph for them to provoke a dialogue and get handed the stalemate.
Samir Geagea/Gibran Bassil, Paula Yacoubian/Ali Hassan Khalil, Walid Jumblat/Nabih Berri, Sami Gemayel/Wafik Safa…. So the concept is to share one another’s quantity and begin the dialogue! Sure, the marketing campaign might have simply translated right into a TVC so it’s fascinating they went for the second idea as a TV advert (which, to repeat, was fairly enjoyable). Apparently, the company really received these numbers from the Lebanese cellular phone corporations and despatched them to the politicians in query with a manifesto urging them to really begin the much-needed speak.
Nicely, in fact, advertisements will not be alleged to have an effect on the bottom, particularly not in an advanced nation corresponding to Lebanon the place change – if it ever occurs – takes endlessly. However hey, the marketing campaign is certainly good.
