Sensor Tower and its current subsidiary information.ai have mixed their experience into the Q1 2024 Cell Market Overview, a brand new report exploring shopper spending, app downloads, markets and cell video games via the primary quarter of the 12 months.
On this report, the pair spotlight a “robust bounce again” for cell spending, however faltering obtain numbers on Android.
As proof for this robust monetary begin to the 12 months, Q1 broke new floor with regard to income, with international shopper spending on cell apps and video games surpassing $35 billion for the primary time ever in a single quarter – reaching $35.8 billion.
Whereas this wasn’t fairly a report for cell video games alone – producing $20.3 billion within the quarter – they do proceed to dominate with roughly two-thirds of shopper spending. Q1 additionally marks cell gaming’s first rise above the $20 billion parapet in two years, with quarterly earnings on the rise once more each quarter for over a 12 months.
To pay or to play…
Cell sport shopper spending progress “totally returned” on Apple’s App Retailer within the first quarter, rising by 6% to $13 billion. On Google Play, nevertheless, spending on cell video games fell by $100 million in comparison with Q1 2023, now all the way down to $7.3 billion. General, spending in cell video games between the 2 has nonetheless risen by 3% regardless.
Sport installs, in the meantime, fell by nearly 7% year-on-year to 12.8 billion. Installs on iOS stayed constant at two billion in Q1 2023 and in Q1 2024, however on Android they fell from 11.8 billion to 10.8 billion. Mixed, this was simply over a 3rd of the 34 billion complete app downloads for the quarter.
“A lot of this decline was pushed by continued challenges for informal video games in an more and more aggressive market,” the report explains.
It’s price noting that depsite new iOS downloads being a fraction of these on Android – lower than a fifth, in actual fact – iOS customers are persevering with to spend nearly twice as a lot as their Android counterparts.
And notably, total app downloads in India have fallen 9% year-on-year, dropping under six billion for the primary time in 4 years. At its highest, quarterly Indian downloads reached 7.8 billion solely two quarters in the past, which means a stark fall within the time since to five.9 billion.
The US, in the meantime, noticed a 4% fall to a few billion quarterly installs.
Whereas iOS is clearly main in shopper spending, Tenjin and Intelligent Adverts Options have discovered Android to be the apparent winner in advert income…
