- Sensor Tower’s Q2 2024 Digital Market Index report reveals customers spent $19.7 billion on cell video games throughout Q2 2024
- Apple customers elevated cell sport spending by 7%, whereas spending fell by 2% on Android
Keep Knowledgeable
Get Trade Information In Your Inbox…
Signal Up Immediately
Shoppers spent $19.7 billion on cell video games throughout Q2 2024, a slight decline on Q1’s $20.3 billion however making the quarter the fourth consecutive Q2 of year-on-year development.
Sensor Tower’s new Q2 2024 Digital Market Index report locations complete cell app client spending at a file $36.2 billion, combining figures from Apple’s App Retailer and the Google Play Retailer between April 1st, 2024 and June thirtieth, 2024.
Cell video games continued to steer in total app spending with a 54% share of the market within the second quarter, in comparison with non-gaming apps’ 46% share.
Nevertheless, this does mark an increase for non-gaming cell spending, up from a 42% share in Q2 2023. Knowledge analyst Sensor Tower has claimed that the class “is on observe to quickly surpass cell video games”.
Splashing the money
Apple customers led the cost in cell sport development final quarter with spending up 7% year-over-year, in the meantime Android video games spending fell by 2%. App Retailer spending was practically double Google Play’s too, at $12.85 billion versus $6.84 billion within the quarter, demonstrating significantly stronger income potential from Apple homeowners.
Apple homeowners additionally contributed a good portion of non-gaming app spend in Q2, having spent $12.3 billion on the class in comparison with Android customers’ $4.17 billion contribution; even so, it’s Google Play seeing the larger rise in non-games spending, up 27% in Q2 whereas Apple’s rose by 19%.
Throughout classes and platforms, the US spent $13 billion and remained the important thing cell market of Q2 2024, accounting for 36% of the worldwide sum. The nation’s lead has solely widened with its cell spending up by one other $2 billion over Q2 2023. In the meantime, the remainder of the world mixed elevated its spending by solely $1.7 billion.
The US was additionally the only real market to surpass $10 billion in total app spend final quarter. Mainland China was the one different area to surpass $5 billion, seeing 8% year-on-year development on iOS alone.
Spending declined in a lot of Asia’s high markets, nonetheless, down 15% year-on-year in Japan and 1% year-on-year in South Korea. As a substitute, plenty of European nations had been among the many quarter’s largest growers, together with France, Germany and the UK – up 22%, 21% and 21% respectively.
Although these figures take into account spending in cell video games and non-gaming apps, Sensor Tower acknowledged expectations for “modest optimistic development to proceed” in cell video games particularly, whereas the market goals to “regain the highs seen in 2021”.
Obtain issue
Whereas cell sport income rose final quarter, downloads fell to their lowest stage since earlier than the pandemic, at roughly 12.6 billion. This marked a 6% year-on-year decline, with installs throughout each Google Play and Apple’s App Retailer falling.
Of these 12.6 billion cell sport downloads, 10.72 billion got here from the Play Retailer and 1.84 billion from the App Retailer – Android customers taking the clear lead right here, in contrast to spending.
“It’s not shocking to see app downloads decline because the cell market matures and fewer new customers enter the market,” stated Sensor Tower. “Regardless of this, the battle for person consideration (and spend) stays essential.”
Regardless of obtain difficulties, $36.2 billion in quarterly income marks one other new file for the broader cell trade, and so quickly after Q1 broke a file of its personal.
