- Android’s largest viewers for cell sport downloads was in India this H1, with 4.7 billion installs
- Apple’s largest viewers, the US, generated 851.6 million downloads on the platform
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General cell app downloads surpassed 110 billion within the first half of 2024 alone, up by 9% from H2 2023.
And in keeping with the brand new State of cell market H1 2024 report from app intelligence firm Apptica, spending rose through the interval too, up by 4.5% and surpassing $50 billion throughout cell apps and video games.
Taking a look at video games particularly, Apple and Android markets generated a mixed $23.8 billion.
These rising outcomes had been a product of a profitable half-year in India, Brazil, Argentina and plenty of different international locations around the globe, significantly in Europe.
Efficiency was robust sufficient to offset small declines in China and Japan regardless of their significance to the general market, and Android carried the downloads market whereas Apple’s installs declined. A variety of international locations confirmed clear preferences for one platform over the opposite when it got here not solely to installs, however spending too.
A distinction in downloads
Android’s presence in India was clear throughout H1 2024 with 4.7 billion cell sport downloads on the platform, up by 6% in comparison with H2 2023 and making the nation the largest marketplace for cell sport installs wherever.
By comparability, solely 56.5 million downloads in India had been made on iOS, down from H2 2023 and touchdown India in fifteenth place amongst Apple’s markets.
Brazil and Russia ranked second and third for Android’s sport downloads, at 4.31 billion and 1.92 billion respectively; these set up figures elevated by 5% and seven.8% over H2 2023. In the meantime, international sport downloads on Android grew by a median 7%, with greater than 27 billion installs through the interval.
Apple’s share of downloads was considerably smaller than Android’s and in contrast to its rival, really declined from H2 2023. Apple’s cell sport installs had been down globally by 5% to roughly 3.2 billion – lower than 12% of the determine reached on Android.
Moreover, Apple’s prime three markets all noticed declines in downloads, with the US falling by 1% to 851.6 million, China down 1.6% to 458.7 million, and Japan down 1.4% to 158.7 million. The figures had been however a fraction of these reached on Android, however it was a really completely different story when it got here to income.
Income race
Android customers contributed over $10 billion to the cell video games market in H1 2024, growing spending by 4.6% over the earlier half-year. The US accounted for the most important single share at $2.93 billion spent on Android cell video games, and was adopted by Japan’s $1.25 billion and South Korea’s $770 million.
On Android, video video games outperformed different purposes by greater than two occasions when it got here to income, in the meantime Apple customers spent extra on different apps than they did on video games.
Even so, cell sport spending on Apple’s App Retailer exceeded $13.8 billion at a 1.4% enhance, indicating the profitable monetisation of iOS customers even when their obtain charges are however a fraction of Android’s.
China represented Apple’s highest-spending market with $3.66 billion spent within the first half of the yr, although it fell from $3.9 billion in spending throughout H2 2023. The US ranked second for spending on Apple’s App Retailer, having risen to $3.55 billion, in the meantime Japan landed third place with $2.34 billion.
These prime three territories lined 69% of complete spending on the App Retailer’s cell video games.
“The combination of AI applied sciences permits for extra subtle information evaluation, studying consumer preferences and behavior patterns enabling apps to supply tailor-made content material and providers that improve consumer satisfaction and engagement,” mentioned Apptica consumer success supervisor Jamie Lou Borile.
“Consequently, the cell app market is changing into extra aggressive, with personalisation rising as a key differentiator in attracting and retaining customers.”
