Nicely, I admit I’ve not seen it earlier than. I imply there have been all the time (to cite Paul Simon) “hints and allegations” the closest of which was AUBMC (right here), however Mohamad Kaaki (right here) goes all out – as in all out calling a spade a spade, and a nipple a nipple (right here). You would possibly keep in mind Mohamad from this publish right here. Now Mr. Kaaki goes on to do some fascinating copy, similar to “in your son to develop up subsequent to you, care for your nipple” (it rhymes in Arabic thoughts you), “care for your nipple”, “your nipple is a supply of inspiration, caring for it’s an obligation”, “the nipple is for the gentry, and extra essential than bread” (this can be a riff on the proverb “rice is for the gentry and crushed wheat hung itself” – however Kaaki’s take just isn’t prime notch fact be advised), “care for your nipple, so that you can stay alive” (once more, in Arabic it kind of works).
Nicely, the shock worth is in fact – saying the phrase nipple moderately than working round it. For this alone Kaaki’s take is fascinating. And if this isn’t sufficient, Kaaki has a hashtag to accompany all this which as an alternative of claiming “marketing campaign” switches it to a different phrase for nipple (on this case “hamla” to “halma”). So the tag turns into #nipple_breast_cancer – quite a bit to unpack however heck, Kaaki went all the best way with this.
And if he acquired our consideration, what extra do we would like from an advert?