MSI remembers its RTX 3060 Ti Tremendous 3X only a week after launch as a result of Nvidia wasn’t too eager on its identify.
HKEPC (opens in new tab) (through videocardZ (opens in new tab)) reviews that MSI is pulling the RTX 3060 Ti Tremendous 3X graphics card sequence in China on the request of Nvidia. The ‘Tremendous’ branding might trigger confusion amongst shoppers, suggesting that it is a new line of Nvidia RTX 30-series GPUs in Asia. Nvidia used “Tremendous” for a variety of barely upgraded 20-series playing cards, however there have been no RTX 30-series Supers.
I doubt MSI’s intention was to mislead the buyer, and selected the identify to spotlight the cardboard’s huge Suprim cooler. It makes you marvel why MSI didn’t name the Tremendous 3X the Suprim 3X, although I’ll admit that ‘Tremendous’ has a greater mouthfeel than ‘Suprim.’ It’s additionally bizarre that Nvidia waited till after MSI launched the product to deal with the difficulty.
The cardboard itself sported a triple-fan design with RGB and a clock pace of as much as 1,845 MHz, making it a contact quicker than Nvidia’s reference GeForce RTX 3060 Ti. Not fairly ‘Tremendous,’ however nonetheless quicker.
There’s no telling if Nvidia is forcing this recall as a result of it’s doubtlessly planning a ‘Tremendous’ revival with its 40-Sequence playing cards sooner or later. Nevertheless it does look like an simply avoidable fake pas on MSI’s half. We haven’t seen the Tremendous branding on Nvidia GPUs because the RTX 20-series, however as soon as Nvidia’s made it a part of the branding, you’ll be able to’t simply trot out a phrase like that with out complicated folks.
This isn’t the primary time an RTX GPU needed to be ‘unlaunched’ over naming points. If you happen to recall, Nvidia needed to delay the RTX 4080 12GB (opens in new tab)launch after admitting that “Having two GPUs with the 4080 designation is complicated.” The GPU was later launched because the RTX 4070 Ti (opens in new tab) in January.
The MSI RTX 3060 Ti Tremendous 3X was solely bought in China and is now not out there to buy on-line. MSI will doubtless relaunch the graphics card beneath a brand new identify that doesn’t upset Nvidia. Personally, I feel they need to double down and name it the MSI RTX 3060 Ti Tremendous 3X Tremendous X Tremendous. You realize, a Tremendous for every fan. It’s a superb factor I don’t work in advertising and marketing anymore.
Nvidia declined to remark when reached by PC Gamer.
