Almost 25 years after without end altering the material of digital music distribution, it appears Napster continues to be targeted on innovation. This time round, they’re experimenting with a extra unconventional type of advertising: fortune cookies.
Napster, which is now a streaming service, has partnered with OpenFortune, a advertising firm whose mission is rooted in selling manufacturers by way of fortune cookies distributed to eating places.
Their marketing campaign will embed papers with QR codes into cookies to advertise particular person artists in addition to the Napster platform, giving them a three-month free trial. Over 50 million fortune cookies will probably be distributed, Music Ally experiences.
Whereas it may appear foolish on the floor, it is powerful to disclaim the creativity of selling music by way of an after-dinner snack. We’re not conscious of any knowledge from OpenFortune elucidating how a lot a marketing campaign like this could have an effect on streaming numbers, however time will inform if their technique is value baking right into a music launch rollout.
my fortune cookie is dropped at you by napster lmao pic.twitter.com/9hSlp3zAw6
— simply matt for supreme court docket (@questionableway) March 28, 2024
