For the final three years, Malachi Shockley has been constructing his model Nevermind. Primarily based out of LA, born in Kentucky, Shockley’s designs string collectively the environments that reared him. The result’s a mix of cultural, and literal, landscapes.
“Nevermind is tremendous private to me. The model is really an homage to rising up as a punk child in Kentucky,” he tells AltPress. “The dynamic of hanging alone within the woods sooner or later to being in a chaotic pit at a home present the following actually caught with me. The graphics are all impressed by punk and hardcore, however I needed to stability that look with the serenity of nature via earth tones and peaceable environment in my picture shoots.”
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And with that sentiment as its basis, Nevermind has grown. We’ve seen Shockley’s imaginative and prescient come to life within the type of lush inexperienced knitwear emblazoned with the face of the Velvet Underground’s Nico. A deep brown T-shirt with “ecstasy” embroidered on the entrance. Nonetheless, for his newest drop, the Spring ‘24 assortment, Shockley is absolutely immersing us within the Mom Earth-meets-Minutemen aesthetic — with T-shirts, headwear, and totes peppered with punk-inspired graphics, in trademark wealthy, pure tones, camouflage, and textural mineral washed cloth. What’s extra, the lookbook incorporates a tongue-in-cheek flip on the standard mannequin, with a ghillie-suited determine.
“This season, I started working with an in depth private buddy, Errick Easterday, to create a extremely dynamic video and editorial shoot utilizing a ghillie swimsuit,” Shockley says. “The thought of making a personality out of this ghillie suit-covered man was actually attention-grabbing to me, taking one thing used for looking and reinterpreting it as a trend piece felt rebellious.”
Try the lookbook under, and store Nevermind’s new assortment right here.
