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Progress of recent video games and its apps enterprise propelled internet earnings at Lords Cell developer I Acquired Video games (IGG) to $HK331 million ($42.3m) throughout the first half of the 12 months.
In accordance with the corporate’s newest financials for H1 2024, video games income on the agency hit HK$2.3 billion ($298.4m) in H1 2024, up 1% year-over-year. The corporate’s apps enterprise, which incorporates the Hyperlink messaging platform, noticed income rise by 116% Y/Y to HK$409m ($52.5m)
General income on the agency hit HK$2.74bn ($350.8m), an increase of 9% Y/Y.
Video games breakdown
IGG’s flagship recreation Lords Cell, launched in 2016, continues to be the corporate’s largest earner, accounting for 49% of income, or HK$1.34bn ($171.9m), throughout the first half of the 12 months.
Extra lately launched titles, equivalent to 2021’s Doomsday: Final Survivors and 2022’s Viking Rise, generated roughly HK$500m ($64.1m) and HK$300m ($38.5m), respectively, throughout the interval. They accounted for 18% and 11% of the corporate’s complete income.
IGG attributed the efficiency of those two technique titles, in addition to its apps enterprise, as the first causes for the corporate’s income development.
The corporate’s apps enterprise hit a record-breaking HK$400m ($51.3m) in income throughout the first half of the 12 months, accounting for 15% of its complete gross sales.
Trying forward, IGG mentioned it plans to utilise AI and generative AI applied sciences in its operations. This contains leveraging AI tech to “improve R&D effectivity”, and utilizing genAI instruments in recreation design, artwork manufacturing and programming.
The corporate additionally has a brand new title within the works known as Recreation of Sky, which you’ll see on AppMagic right here.
