New tourism campaign aims to lure visitors back to Queensland after Alfred

As Queensland’s south-east begins to return to normality following ex-Cyclone Alfred, a significant advertising marketing campaign is about to rollout to assist the area’s restoration.

‘Brisbane Favours the Daring’ will launch subsequent week, aiming to drive visitation again to the Sunshine State and inject hundreds of thousands into the economic system.

The town is again open for enterprise – that is the message from each the native and state governments within the aftermath of Alfred, teasing a brand new tourism marketing campaign.

The south-east of the state was ravaged by rain, sturdy winds and damaging flooding, with native companies taking a monetary hit too.

Ex-Tropical Cyclone Alfred dealing a mighty $68 million blow.

“Aviation was turned off, the Port of Brisbane needed to shut down, our resort bookings fell off a cliff,” Brisbane Financial Growth Company chief govt Anthony Ryan mentioned.

“What we noticed proper from the outset was a couple of 40 per cent rapid lower in in our resort bookings.”

Council and the state authorities are forking out $2.5 million {dollars} to assist restoration efforts.

It is all a part of a brand new tourism blitz to convey guests again to Brisbane.

“Queensland’s open for enterprise, Brisbane is open for enterprise, and we wish vacationers, no matter the place they arrive from, to flock again to this a part of the world,” Tourism Minister Andrew Powell mentioned.

Tourism brings in $95m a day and helps one in 12 jobs, he mentioned.

The marketing campaign showcases the perfect of the river metropolis.

Distinctive experiences like Beer Yoga alongside Brisbane River on the iconic Howard Smith Wharves are amongst recent sights.

NRL’s Magic Spherical may even be an enormous pull.

Lord Mayor Adrian Schrinner mentioned particular gross sales are additionally deliberate particularly within the lead as much as Easter.

“There’s some wonderful offers which can be being provided each with the airways, with resorts, with tourism operators,” Schrinner mentioned.

The three main airways are leaping on board launching gross sales on flights to and from Queensland over the subsequent 4 weeks.

The marketing campaign kicks off on Monday and is anticipated to inject tens of hundreds of thousands of {dollars} into the native economic system.