As one of many largest and most recognizable manufacturers on the planet, Nike holds the most important share of the worldwide sportswear market, producing extra income than any of its rivals. The sportswear titan additionally has a lot greater model worth than another title out there.
Based on knowledge introduced by SportsLens.com, Nike is the world’s strongest sportswear model with a media Affect worth™ (MIV®) of $2.6bn, $450 million greater than its greatest rival, Adidas.
Nike`s Media Affect Worth Price Greater than These of Adidas and New Stability Mixed
No model stands near Nike within the sportswear trade. The sportswear titan has acquired a number of footwear and attire firms over time, together with Converse, Cole Haan, Starter, Bauer Hockey, Umbro, and Hurley Worldwide. The corporate additionally sponsors many high-profile skilled athletes like Cristiano Ronaldo, Rafael Nadal, Lebron James, and Tiger Woods and offers uniforms for a lot of prime sports activities groups, together with Manchester United, Barcelona, Chelsea, and Paris Saint-Germain.
These offers have helped Nike’s attire gross sales income to develop by a large 50% previously six years, rising from roughly $9bn in 2016 to $13.5bn in 2022. The corporate`s media impression worth additionally outpaced all different rivals out there.
Based on Statista and Launchmetrics, Nike’s media impression worth™ (MIV®), which values the impression of all media placements and mentions within the trend, life-style, and wonder industries, hit a formidable $2.6bn final 12 months, greater than MIV® of Adidas and New Stability Mixed. Adidas ranked second with a media impression worth of $2.15bn, or 17% lower than Nike. New Stability Puma and ANTA Sports activities make the highest 5 names, with media impression values of $435 million, $417 million, and $319 million, respectively.
Nike Makes One-Third of International Media Affect Worth™ (MIV®) within the Sportswear Market
The Statista and Launchmetrics knowledge additionally revealed that Nike made one-third of world media impression worth within the sports activities market, price $7bn final 12 months.
The sportswear titan ranked as the highest model within the Americas, which accounted for $2.7bn in international MIV® and ranked as the best regional contributor. In EMEA, which accounted for an additional $2.1bn in international MIV®, German Adidas remained the highest sportswear model.
Nonetheless, in China and APAC, which witnessed a big surge in MIV®, Nike was additionally the number-one sportswear model. China’s MIV® skyrocketed by 52% year-over-year to $$1.8bn, whereas APAC noticed a 27% development, bringing the MIV® to $1.1bn.
