Nike goes full anime in a brand new promo spot that was launched to advertise their new Air Pressure 3, which was designed by Japanese designer Nigo. As you’ll see, they’ve a wild anime really feel to them.
The anime promo introduces us to a model new universe for the distinctive sneakers, that are set to drop later this month, and it’s closely impressed by Voltron.
Nigo talked about his partnership with Nike, saying: “Nike actually has many masterpieces. The Air Pressure 3 is a hidden masterpiece that I bear in mind loving on the time.
“By means of my first collaboration with Nike, I wish to reintroduce everybody to its magnificence. Once I determined to work with Nike, I went to the Nike World Headquarters and drew lots of inspiration from the archives, the lab and the group working there.
“The whole lot I noticed had an awesome affect on the mission. There are nonetheless many issues but to come back, so please look ahead to the Nike and Nigo mission. It is the start of an extended and thrilling journey.”
Nike’s personal Vice President of World Power Advertising and marketing, Leo Sandino-Taylor added: “Nigo’s thoughtfulness together with his tales and the element he delivered to our first mission collectively has reinvigorated the way in which we take into consideration making use of tales to our merchandise. He introduced an unbelievable quantity of depth to every artistic factor that allowed us to be very playful with how we executed his imaginative and prescient. He is an absolute grasp of his craft.”
The brand new Air Pressure 3s will arrive in Japan on September twenty eighth. Benefit from the anime promo!
