Throughout at the moment’s Nvidia CES 2025 keynote, Jen-Hsun Huang introduced the brand new RTX Blackwell GeForce GPUs, with the RTX 5070 propping up the brand new vary, providing “RTX 4090 efficiency at $549.”
That is a fairly spectacular assertion, with a earlier gen GPU many tiers above the RTX xx70 stage being outdated by a card costing a 3rd much less. The RTX 4090 was a $1,599 GPU at finest, and usually costed way more all through its lifetime, however is now being matched by a $549 card.
However, it’s value stating that is possible right down to the brand new DLSS 4 magic that Nvidia is baking into its new RTX 50-series chips. With the brand new Multi Body Era characteristic of the RTX Blackwell household you’re going to have the ability to compute one body after which have as much as three additional frames generated by Nvidia’s AI chops.
That is possible how Nvidia will get to its claims of RTX 4090 efficiency; it’ll be extra concerning the expertise you get in one of many 75 apps and video games that may help DLSS 4 at launch than the type of all-round RTX 4090 efficiency you’ll get as normal via the silicon alone.
Nonetheless, that is a powerful providing, and speaks to the ability of the brand new ‘transformer’ mannequin that Nvidia has switched its total DLSS stack over to.
The total stack options 4 separate playing cards, with the $1,999 RTX 5090 topping it off, the RTX 5080 showing on the identical $999 because the RTX 4080 Tremendous, after which the RTX 5070 Ti and RTX 5070 rounding it off for $749 and $549 respectively.
Which suggests all these rumours of huge value will increase for the RTX 50-series have been fairly overblown. Unsurprisingly. Okay, the RTX 5090 is significantly dearer than the RTX 4090 was—and is reportedly going to supply twice the efficiency of the highest Ada card—however that last-gen card was the best-value graphics card of your entire Ada stack. It is no shock that its successor its a $2,000 GPU now.
The actual fact the RTX 5080 is sticking to the identical $999 value level is fairly highly effective stuff… relying on the GPU inside it. Nvidia is claiming the cardboard is twice as highly effective because the RTX 4080, however once more that is when utilizing DLSS 4 and Multi Body Era.
However they’re all coming quickly. The RTX 5090 and RTX 5080 will probably be launching on January 30, with the RTX 5070 Ti and RTX 5070 will probably be following in February.
