An nameless reader quotes a report from the New York Occasions: The New York Occasions’ seven-figure buy of viral hit Wordle in January was “extremely beneficial” to the corporate and was accountable for “an unprecedented tens of thousands and thousands of latest customers to The Occasions,” the media big mentioned in asserting its quarterly earnings (PDF) Wednesday morning. And whereas New York Occasions Co. CEO Meredith Kopit Levien mentioned the “majority of those incremental customers solely performed Wordle, many… stayed to play different video games, which drove our greatest quarter ever for web subscriber additions to Video games.”
Levien mentioned throughout an earnings name that the variety of common weekly customers for the Occasions’ non-Wordle video games “almost doubled” throughout the quarter ending in March. The sport “performed an outsized position within the quarter’s engagement and subscriber development,” she added. The Wordle acquisition was half of a bigger effort to make The New York Occasions appear “extra beneficial to extra folks by serving to them profit from their lives and passions,” Levien mentioned throughout the name. […] Regardless of all of the Wordle love, Levien’s remarks additionally provided a small trace that the Occasions would not essentially count on the sport to stay fairly as robust of a draw going ahead. Levien mentioned the Occasions is “transferring swiftly to leverage [Wordle’s] huge viewers to introduce Wordle gamers to our different video games, recognizing that its viewers might average over time.” In different phrases, the Occasions appears conscious that, throughout months and years, gamers might begin to develop much less concerned with Wordle and that the easy five-letter day by day guessing recreation might not be as constant and long-lasting a draw as deeper and extra difficult puzzles just like the crossword.
