So Oatly needed to launch in Paris, which apparently might solely have billboards with extra “art-oriented promoting” (that is the story I learn anyway). So the trick they resorted to? They went all out with damaging messages about promoting on that particular wall… Solely to subvert the message by completely different means. Both a forklift with containers, a porta potty, or a full van. Now after all, with Paris inhabitants really talking French, it’s attention-grabbing that the advertisements are in English – however aspect word: Cannes juries are sometimes anglophone (cough, ahem!).
Nicely after all, the marketing campaign is certainly thought out properly creatively, that’s for positive. Whether or not this drives gross sales or is only a gimmick stays to be seen!
