Ah right here have been are once more, nonetheless speaking about that foolish, trashy Comin advert. Properly, is that this a triumph for them? They do say “unhealthy publicity is nice publicity”. If so then Comin was a triumph – to be trustworthy I do not suppose so. Additionally, now that the door for sexual innuendos has been open, even their identify “Comin” is beginning to resonate badly. My earlier publish has generated heated dialogue on Linkedin, and to be clear no it was not a “translation” – this advert was executed in Arabic. Additionally many known as it “unhappy”, which I are inclined to concur with. Additionally, there was individuals saying that it differentiated itself from what’s already on the panels and subsequently “made you look” – a should for any advert. The issue? In 2005 (circa) we would have liked 500 panels for our marketing campaign to be seen in Beirut, now solely half a dozen billboards is sufficient. There may be not sufficient competitors and – this I do know from an inner supply – OOH firms have costs so low they only inform companies “simply ebook please”.
So the place does this lead us? Comin had executed an advert with a sexual innuendo. It was at finest, idiotic. As a result of as an organization they have been extremely revolutionary in terms of the packages they proposed to shoppers (in case you wish to see the advert once more, please achieve this right here). I shall refer you to what I wrote beforehand in regards to the Vote for Tolerance Aizone marketing campaign (right here):
The smartness was to decorate the fashions in colours that resembled the Lebanese political events (orange for FPM, inexperienced for Lebanese Forces, blue for Future Motion….) however look deeper and also you shall see it’s about homosexuality and bisexuality and their acceptance. The physique language within the advert whereas barely dissimulated was sufficient to get previous censorship.
You do not have to go above and past for issues to work. As I mentioned the Aizone marketing campaign is a primary instance of that. We could also be speaking about Comin, however there may be additionally model worth – now that is tarnished for Comin. I hope it was value it for the sake of only one advert.
