On that January advertising slump which stretched to February

After I spoke of the January promoting stoop (right here), Naji Boulos of Jicebe joked that hopefully it won’t stretch until February or March. Right here we’re, nearly finish of February, and what do I see on the streets? An Istikbal 40% sale… For Christmas! Christmas! Not on one passing billboard however on – actually – a dozen. Different panels are merely empty, others nonetheless have remnants of Christmas gives that acquired torn down however by no means changed with something new.

I want, actually want, I used to be not the messenger of doom and gloom. However significantly, how lengthy can an advert stay earlier than its colours get light by the solar. Or earlier than no matter event it’s blasting is completed and dusted. Sure, sure, I do know there are just a few adverts right here and there. However take out that large (pretty) marketing campaign by Omo and are we left with? Not a lot to be sincere. Sure, there are just a few billboards I shall touch upon. However manufacturers and advertising and marketing departments are counting their pennies, that is so apparent. And we’re solely in February – it isn’t like they spent all the pieces and they’re making an attempt to scrap the underside of the barrel. However maybe the barrel is pseudo-empty.

As soon as extra, I shall speak in regards to the new adverts on the town. However make no mistake, when you’ve a 40% Christmas low cost on the final week of February, this could make you suppose!