Avatar: The Method of Water is coming into {the marketplace} with very excessive expectations: From followers of the primary film who count on it to ship simply as a lot spectacle and pleasure as the primary film, and from the executives at Disney and twentieth Century Studios, who want the movie to carry out nicely with the intention to justify the a whole bunch of hundreds of thousands of {dollars} they’ve invested in James Cameron and what might doubtlessly be three extra Avatar sequels within the years forward.
However film theaters have excessive expectations for the movie as nicely. They’re banking plenty of their hopes for the vacation film season on The Method of Water, which is without doubt one of the few tentpoles that’s truly opening round Christmas this yr. If Avatar flops, that’s going to make it an especially un-merry Christmas for lots of theater chains and their staff.
For a glimpse into simply how huge theaters count on (or not less than hope) demand for Avatar shall be, take a look at what’s going on on the AMC Empire in Occasions Sq. in New York Metropolis. Screenings for the movie are already underway; the primary started on Thursday at 3PM ET. However then they actually kick into excessive gear on Friday December 16. Between midnight Thursday and midnight Friday, the AMC Empire has 50 showings of The Method of Water.
After a number of late night time showings at and after midnight on Thursday, their Friday showtimes embrace…
- 4 IMAX with Laser 3D screenings
- 1 Dolby Cinema screening
- 3 Dolby Cinema 3D screenings
- 30 RealD 3D screenings
- 1 RealD 3D (Spanish Spoken With No Subtitles) screening
- 1 RealD 3D (English Spoken with Mandarin Subtitles) screening
- 1 RealD 3D (English Spoken with Spanish Subtitles) screening
- 1 RealD 3D (Open Caption) screening
- 4 Laser at AMC screenings
This picture exhibits you slightly greater than half of all of the Method of Water showtimes tomorrow at simply this one theater in Manhattan:
This isn’t the primary time the Occasions Sq. AMC has jammed dozens and dozens of screenings of a blockbuster right into a single day; a number of months in the past they’d 70 screenings of Doctor Strange in the Multiverse of Madness on its opening day. However Physician Unusual was two hours lengthy; Avatar: The Method of Water runs 192 minutes. Within the time it takes to point out The Method of Water twice, you would present Physician Unusual thrice — and doubtlessly promote an entire further auditorium’s price of tickets.
Solely a theater as huge because the Empire (which has 25 screens) might present The Method of Water this usually and nonetheless play a handful of different motion pictures as nicely. (Tomorrow on the theater you would additionally watch Black Panther: Wakanda Eternally, Violent Night time, Unusual World, Spoiler Alert, Devotion, Black Adam, The Fabelmans, Empire of Gentle, Bones and All, The Menu, The Night time Owl, and The Sparring Associate — which is actually a formidable variety of selections given the truth that they’re additionally exhibiting Avatar 50 occasions.)
Avatar: The Method of Water is in theaters now. It might not be enjoying fairly this usually at your native multiplex, however odds are it’s enjoying at a theater someplace close to wherever you’re studying these phrases proper now.
What to Know Earlier than Avatar: The Method of Water
Prepare for Avatar: The Method of Water with this refresher on the primary movie.
