For the final 2 to three years, Lebanon has been experiencing one of the vital devasting durations in its historical past.
Following a pandemic, revolution, financial disaster, hyperinflation, political disaster, and the Beirut Port explosion, the Lebanese folks seemed to the upcoming parliamentary elections as a technique to reverse this course.
In what could be stated as one among Lebanon’s most crucial elections, nearly 2 million Lebanese took to the polls, in Lebanon and throughout the diaspora, to vote.
961, the main English media outlet for Lebanese, averages 4 million annual readers throughout our 72 sections. Our newly launched 961News division gives every day essential information protection and took on the obligation of offering by-the-minute protection of the Lebanese elections.
The 961News crew coated all the pieces from the fights that broke out at stations, the blatant vote manipulation caught on video, and the by-the-minute outcomes as they grew to become obtainable.
A profitable three days for our newly established information crew proved value it.
Our protection was consumed nearly 4.2 million occasions by over 1.3 million folks throughout the 3-day interval. This represents an equal of 31.1% of registered voters and 66.67% of all those that voted.
In line with the Samir Kassir Basis’s Media Possession Monitor, 80% of the media in Lebanon is managed or linked to the political elite and the nation’s tycoons.
Lebanon has been more and more craving unbiased media and information protection for the reason that 2019 Revolution towards corruption and the ruling class. This has been evident by 961’s triple-digit progress that very same 12 months, which noticed our site visitors double within the first months of the revolution and propelled us to the main place in English media – which now we have held since.
“We’re extraordinarily honored to be trusted by thousands and thousands of Lebanese folks in Lebanon and overseas who depend on us every day for what’s happening in Lebanon. We’re taking this duty critically. We will likely be making correct investments to drastically develop and professionalize our 961News division to higher serve and reside as much as the expectations of the Lebanese folks. Extra importantly, to proceed our mission of dethroning the Lebanese political media, one view and one outlet at a time,” stated 961’s founder and CEO, Anthony Kantara.
Within the coming weeks, 961 and 961News will diverge into two separate media divisions. 961 will proceed to serve light-hearted content material akin to guides and issues happening in Lebanon. Whereas 961News will likely be devoted to protecting information and important protection, together with investigative journalism. This transfer will enable every division to develop unhinged and serve our more and more numerous viewers with out limiting one another.
In line with Anthony Kantara, “This transfer will enable 961 to proceed to supply brand-safe and interesting content material in addition to have the ability to develop its promoting choices in additional inventive and interesting methods. It should additionally enable 961News to extend its aggressiveness in its information protection with out self-limiting because of model security issues of 961’s promoting companions.”
961News may have a devoted entrance web page, web site, and Instagram web page, which you will discover right here at @the961news.
With out additional ado, we’d wish to formally introduce you to 961News – Vital, For a Higher Lebanon.
